Augmented Reality
Blending what is real with what can be imagined
Only three components are required to create an immersive AR experience:
Hardware :
high-definition camera (though a webcam works well, too) and a computerSoftware :
visual recognition softwareCreativity :
a group of highly skilled visualists and storytellers
The camera captures an object – a card, advertisement, face – that the software recognizes, then integrates 3D animation, and delivers a combined real-animated scene to the monitor. The merged live-digital scene creates an eye-catching, engaging, and memorable experience.
Augmented Reality offers numerous applications but is particularly effective as:
- a trade show kiosk;
- an unusual visual illustration in speeches;
- a promotional tool on the Web; and
- an application on iPhones and Android cell phones.
Perfect Prototype offers the highest quality augmented reality based on:
- our long, deep, and diverse experience with the technology;
- our seamless technology; no delay in the responsiveness of the digital imagery –
the real and the augmented move together in real-time and in high definition; - and our technology partnership with the leading AR provider.
Perfect Prototype has done many augmented reality projects, such as:
- developing and creating a museum-wide system of augmented reality stations that links experiences at select exhibits to career options;
(check out how we did this for Hill Country Science Mill) - an attention-grabbing kiosk combining face-recognition, AR, and HD cameras to superimpose a 3D “game face”;
(check out how we did this for the Kids Zone at University of Michigan) - holding a virtual, beating 3D heart in your hands;
(check out how we did this for “Health Gallery: My Body Works” at Alabama’s Gulf Coast Exploreum Science Center) - or manipulating and learning about the human brain while holding an AR brain in your hands.
(check out how we did this for the Chicago Museum of Science and Industry)
An attention-grabbing kiosk that combines face-recognition and AR - Pittsburgh Penguins' Arena
Learning about the brain while holding one - Chicago Museum of Science and Industry
Hold a virtual, beating 3D heart in your hands - Gulf Coast Exploreum Science Center
A museum-wide system of AR stations linking exhibits to careers - Hill Country Science Mill
An innovative, eye-catching way to attract prospective customers at tradeshows - Fujifilm
Learning about the brain while holding one - Chicago Museum of Science and Industry
